As the number of online shops continues to grow exponentially, the level of competition is higher than ever. Small details in your e-commerce site could hurt your conversion rates and cost you a lot of money. In addition to selling the best products for your niche market, you must optimise your website to meet the highest standards – converting visitors to buyers depends on the level of optimisation. But it’s not as easy as it sounds.
Revenue-generating websites have numerous elements including design, marketing, site speed, hosting, customer service, shipping terms, data security, and return policies. Although each of these elements can make-or-break your e-commerce site, it is reasonably easy for an online entrepreneur to miss something. So how do you maximise your conversion to achieve the online store’s full revenue potential? By running a comprehensive scan of the site to identify any weak points or inconsistencies, and effectively patching them up. To get you started, we’ve compiled a list of tips for your e-commerce business that may help increase conversion.
- Optimise Website Navigation: Put yourself in the customer’s Is the website navigation seamless and smooth right from the homepage, search bar, to the checkout page? If you encounter some mishaps (no matter how small) consider optimising the functionality of the site. And don’t forget about mobile sites.
- Tweak and Optimize the Checkout Process: It must be easy and convenient for the prospects. Consider adding a guest checkout option, a simplified process, and a wide range of digital wallets such as PayPal, Apple Pay, Amazon Pay etc.
- Shipping and Delivery Dates: Offer free shipping, and mention it up front rather than during checkout. Couple free shipping with a clear and reasonable delivery timeline and you might just boost your conversion rate.
- Cart Abandonment: Why are people putting items on their carts only to abandon them during checkout? There are a variety of possible culprits. Regardless, you must monitor all abandoned carts to determine the issue and even follow up through email to lure the customer back.
- Transparency of Your E-commerce Website: Are your return or guarantee policies clear and consumer-focused? How is your response rate to customer queries and concerns? You might consider streamlining and establishing reliable communication channels with the customer.
- Social Proof: Human beings are innately social creatures. When it comes to your e-commerce business, most users are inclined to analyse testimonials and online reviews from other customers. But be careful; unfavourable numbers may work against your objective and hurt your conversion rate.
The phrase “if it ain’t broke, don’t fix it” does not count when it comes to e-commerce and conversion rates. Many online entrepreneurs may assume that everything is okay just because the website is achieving a decent conversion. What they don’t know is that a few tweaks can significantly increase their bottom line.